Shopping day and time preferences of Malaysian hypermarket consumers

Hassan, Hasliza and Rahman, Muhammad Sabbir and Abu Bakar Sade, Sade (2015) Shopping day and time preferences of Malaysian hypermarket consumers. Australian Journal of Business and Economic Studies, 1 (1). pp. 61-68. ISSN 2204-6801

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Abstract

This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time. Data were collected from hypermarket consumers throughout Malaysia based on proportionate convenience sampling survey technique. The findings from this research indicate that the majority of the respondents do not have any specific preferred day or time to shop. However, a consistently high percentage of the respondents prefer to shop at the weekend and late evening. It is also found that there is a significant association between the hypermarket players and the preferred shopping day and time. Since there is no study on hypermarket consumers within the Malaysian market, this research is a breakthrough discovery for the consumer preference concerning shopping day and time.

Item Type:	Article (Journal)
Additional Information:	7112/42418
Uncontrolled Keywords:	Consumer, Hypermarket, Malaysia, Preference, Shopping
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr Muhammad Sabbir Rahman
Date Deposited:	21 Apr 2015 10:35
Last Modified:	02 Nov 2017 16:53
URI:	http://irep.iium.edu.my/id/eprint/42418

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