Factors determining customers’ repurchase intention of healthcare insurance products in Malaysia

Rahman, Muhammad Sabbir and Mohamad, Osman and AbdelFattah , Fadi AbdelMuniem and Aziz, Nusrtae (2014) Factors determining customers’ repurchase intention of healthcare insurance products in Malaysia. In: Australian Academy of Business and Social Sciences Conference 2014 (in partnership with The Journal of Developing Areas), 25-26 August, 2014, Kuala Lumpur.

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Abstract

This inquiry studies the empirical testing the determinant of customers’ behaviour towards the healthcare insurance products in Malaysia. The research was established on an empirical investigation of the existing healthcare insurance customers from Klang valley, Malaysia. The main data for the study were generated from self-administered survey of 160 respondents. Data were analysed using descriptive and inferential statistics (Exploratory Factor Analysis). From the application of exploratory factor analysis, it was concluded that the correlation matrix was all positive and above 0.6. Three factors were extracted which explain 47% of the variation. Lastly, the studied variables were loaded in one domain or another confirming suitability for further analysis. As the survey is based on healthcare insurance in particular from Malaysian customers’ perspective, the findings would be of interest to the managers of health insurance providers as well as policy makers to draw future strategies for development.

Item Type:	Conference or Workshop Item (Full Paper)
Additional Information:	7112/41546 (ISBN: 978-0-9925622-0-5) -Proceedings of the Australian Academy of Business and Social Sciences Conference 2014
Uncontrolled Keywords:	Service Quality, Customer Satisfaction, Customer Repurchase Intention, Healthcare insurance products, Malaysia.
Subjects:	L Education > L Education (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr Muhammad Sabbir Rahman
Date Deposited:	12 Feb 2015 16:54
Last Modified:	13 Feb 2016 13:39
URI:	http://irep.iium.edu.my/id/eprint/41546

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