Kedah, Zulkarnain (2011) Planning to use cases in a marketing course. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 87-93. ISBN 978-967-418-186-4
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| Item Type: | Book Chapter |
|---|---|
| Uncontrolled Keywords: | Case studies, marketing |
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Economics and Management Sciences > Department of Business Administration |
| Depositing User: | Dr Zulkarnain Kedah |
| Date Deposited: | 27 Sep 2012 16:19 |
| Last Modified: | 27 Sep 2012 16:21 |
| URI: | http://irep.iium.edu.my/id/eprint/25866 |
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