Abdullah, Kalthom (2011) Cases studies in consumer behavior. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 50-55. ISBN 978-967-418-186-4
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| Item Type: | Book Chapter |
|---|---|
| Uncontrolled Keywords: | Case studies, consumer behavior |
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5717 Business communication |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Economics and Management Sciences > Department of Business Administration |
| Depositing User: | Dr Kalthom Abdullah |
| Date Deposited: | 27 Sep 2012 15:58 |
| Last Modified: | 27 Sep 2012 15:58 |
| URI: | http://irep.iium.edu.my/id/eprint/25859 |
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