Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction

Ismail, Zahid (2013) Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction. Information and Communication Technology for the Muslim World (ICT4M), 2013 5th International Conference on. pp. 1-6. (Unpublished)

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Abstract

Subscriber satisfaction of a broadband service is determined by several factors such as contents delivery strategy, service infrastructure and channel packaging delivered. Currently the single-operator, single-infrastructure broadband model in Malaysia delivered by service providers such as TM UniFi cannot address the relevant and personalized contents to diversified subscribers in their needs and goals, therefore affecting the overall satisfaction of their subscribers. The objective of this research is to examine a content personalization strategy that can improve the quality of service delivered and increase the level of satisfaction of the subscribers. The content personalization strategy will allow subscriber the freedom to dynamically select any services on the network. The deployment of content personalization model to individual homes enable subscribers to personalize and customize contents based on personal preference in real-time. This delivery strategy will significantly improve customer level of experience. In the future this study will be used as input by high speed broadband service providers in analyzing methods to increase their service delivery revenue by increasing the level of subscriber satisfaction.

Item Type:	Article (Journal)
Additional Information:	6279/25636
Uncontrolled Keywords:	Quality of User Experience, Quality of Service, Open Access Fiber-To-The-Home-Network, Active Optic Networks, Passive Optic Networks, Quality of User-Based Content Selection, Content Personalization and Customization, Content Convergence, Subscriber and Content Management Policy
Subjects:	T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.5 Information technology
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Hj Zahid Ismail
Date Deposited:	18 Sep 2012 08:38
Last Modified:	06 Nov 2016 11:47
URI:	http://irep.iium.edu.my/id/eprint/25636

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