Direct-to-consumer advertising in Malaysia : skirting the regulations?

Zakaria, Syahiera Farhana and Othman, Noordin (2011) Direct-to-consumer advertising in Malaysia : skirting the regulations? In: Current Issues in Pharmacy. IIUM Press, International Islamic University Malaysia, pp. 15-24. ISBN 9789674180195

Preview

PDF (Direct-to-consumer advertising in Malaysia) - Published Version Download (271kB) | Preview

Abstract

Direct-to-consumer advertising (DTCA) of medicinal products is characterized by any statement or pictorial design targeted to general public that is meant to promote the use or supply of medical products or services ("A.MA Position Statement ", 2007). Generally, various forms of marketing techniques are used in DTCA including advertising in television, newspapers, pamphlets, radio and internet.

Item Type:	Book Chapter
Additional Information:	3863/18481
Uncontrolled Keywords:	Direct-to-consumer advertsing (DTCA), Malaysia, regulations
Subjects:	R Medicine > RS Pharmacy and materia medica
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Pharmacy > Department of Pharmacy Practice
Depositing User:	Sakinah Kamaludin
Date Deposited:	27 Aug 2012 14:51
Last Modified:	27 Aug 2012 14:52
URI:	http://irep.iium.edu.my/id/eprint/18481

Actions (login required)

View Item