The role of green communication integrity in shaping consumer purchase intention through perceived environmental value

Labibunnajah, Muhammad Hilmi and Muwahidah, Wardah and Pramono, Setya and Muflih, Betania Kartika and Fatmawati, Ninda (2026) The role of green communication integrity in shaping consumer purchase intention through perceived environmental value. Journal of Enterprise and Development (JED), 8 (3). pp. 543-558. ISSN 2715-3118 E-ISSN 2685-8258

PDF - Published Version Restricted to Registered users only Download (388kB) | Request a copy

Abstract

Purpose: This study investigates how green communication integrity, comprising green claim credibility and green information transparency, influences purchase intention toward local food products, with perceived environmental value serving as a mediating mechanism. Method: A survey-based quantitative approach involving 200 respondents from three regional categories in Central Java— Semarang City (urban), Kendal Regency (semi-urban), and Temanggung Regency (rural)—was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. Result: Both dimensions of green communication integrity positively and significantly influenced perceived environmental value, which emerged as the strongest determinant of purchase intention (β = 0.423; p < 0.001). Green claim credibility affected purchase intention exclusively through the full mediation of perceived environmental value, whereas green information transparency demonstrated both direct and indirect effects, producing a higher total effect (0.475 vs. 0.260). Practical Implications for Economic Growth and Development: The findings offer actionable insights for local food businesses by highlighting the importance of prioritizing environmental information transparency rather than relying solely on green claims. Such efforts can strengthen consumer purchase intention, enhance local food competitiveness, support regional economic development, and contribute to Indonesia’s green economy agenda. Originality/Value: This study introduces green communication integrity as an integrated construct and demonstrates that its two dimensions operate through distinct cognitive mechanisms in shaping purchase intention. Keywords: Green Communication Integrity, Green Claim Credibility, Green Information Transparency, Perceived Environmental Value, Purchase Intention

Item Type:	Article (Journal)
Uncontrolled Keywords:	Green Communication Integrity, Green Claim Credibility, Green Information Transparency, Perceived Environmental Value, Purchase Intention
Subjects:	H Social Sciences > HB Economic Theory > HB201 Value. Utility
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr Betania Kartika Muflih
Date Deposited:	11 Nov 2026 16:42
Last Update:	11 Nov 2026 16:42
Queue Number:	2026-11-Q6265
URI:	http://irep.iium.edu.my/id/eprint/132762
Indexed In:	Google Scholar

Actions (login required)

View Item