A conceptual MConnect business model: mosque-anchored digital platform for professional home services in Malaysia

Abdul Razak, Muhammad Ammar Raziq and Mat Suhairi, Muhammad Ikhwan and Mohd Hisham, Muhammad Ilham and Mohd Khalil, Muhammad Imran Zahidi and Ahmad Dahlan, Abdul Rahman (2026) A conceptual MConnect business model: mosque-anchored digital platform for professional home services in Malaysia. International Journal of Computer Science and Information Technology Research, 14 (2). pp. 114-132. ISSN 2348-1196 E-ISSN 2348-120X

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Abstract

This paper develops a conceptual business model called MConnect, a mosque-anchored digital platform and mobile application designed to solve key challenges faced by three customer segments: Service Seekers (Muslim families, elderly, disabled, muallaf), Service Providers (B40, housewives, youth, retirees), and Sponsors/Donors (NGOs, CSR, individuals). While households struggle to find trusted, halal-compliant home service providers, B40 providers face irregular income and low visibility, and mosque committees lack digital tools to turn community trust into economic opportunities. These problems hinder Malaysia’s national agendas such as 13MP (2026–2030), Budget 2026, MyDigital, and the National 4IR Policy that emphasise digital inclusion, gig economy formalisation, and B40 empowerment. The study applies Design Thinking methodology, including literature review, benchmarking of existing platforms using the Business Model Canvas, and interviews/surveys with all three customer segments. An initial business model was developed using the Business Environment Map (EM), Business Model Canvas (BMC), and Value Proposition Canvas (VPC), together with a high-fidelity app prototype. The model was tested, validated, and refined through further feedback. A Strategy Canvas was created to compare MConnect with leading competitors. Key findings show that anchoring the platform in mosques creates deep trust, reduces search friction, and generates revenue from all three segments. MConnect offers a community-driven, digitally inclusive solution that directly supports national goals of shared prosperity and gig worker dignity. Future work includes developing a full business plan and MVP based on the validated business model.

Item Type:	Article (Journal)
Uncontrolled Keywords:	MConnect, mosque-anchored platform, B40 empowerment, gig economy, digital inclusion, halal services, community trust, shared prosperity
Subjects:	T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.6 Management information systems
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology
Depositing User:	Ts. Abdul Rahman Ahmad Dahlan
Date Deposited:	28 Jul 2026 11:31
Last Update:	30 Jul 2026 12:11
Queue Number:	2026-07-Q4287
URI:	http://irep.iium.edu.my/id/eprint/130234

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