A conceptual AgroSmartX business model: enhancing food security through an integrated agricultural ecosystem and platform

Zairun, Zarief Mirza and Mohd Nazli, Muhammad Farihin and Azmi, Ahmad Danish Qayyim and Mohd Aouf, Naqash and Ahmad Dahlan, Abdul Rahman (2026) A conceptual AgroSmartX business model: enhancing food security through an integrated agricultural ecosystem and platform. International Journal of Interdisciplinary Research and Innovations, 14 (2). pp. 146-157. ISSN 2348-1218 E-ISSN 2348-1226

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Abstract

This study aims to develop a conceptual business model named AgroSmartX, a Smart Agriculture Technology company that integrates digital platforms and mobile applications to address key challenges faced by multiple customer segments, including smallholder farmers, agricultural suppliers, and agricultural retailers. Key challenges include low crop productivity, inefficient resource management, lack of real-time data, and unstable market access. The methodology adopts Design Thinking, involving a literature review, benchmarking existing AgriTech companies using the Business Model Canvas (BMC), and conducting surveys to understand user needs. The paper then develops an initial business model using the Empathy Map (EM), BMC, and Value Proposition Canvas (VPC), alongside a high-fidelity prototype of a digital platform. Validation is conducted through feedback from stakeholders, followed by refinement into a validated business model. A Strategy Canvas is also developed to compare AgroSmartX with existing market solutions. Key findings indicate that AgroSmartX provides innovative solutions such as AI-driven crop monitoring, IoT-based smart sensors, and a digital marketplace that act as pain relievers and gain creators. The paper contributes to a conceptual business model that enhances agricultural productivity and sustainability. Future work includes developing a comprehensive business plan based on the validated model.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Food security, Smart Agriculture, AgriTech, IoT, Digital Platform, Business Model, Agro-Ecosystem
Subjects:	T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.6 Management information systems
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology
Depositing User:	Ts. Abdul Rahman Ahmad Dahlan
Date Deposited:	28 Jul 2026 11:17
Last Update:	30 Jul 2026 12:12
Queue Number:	2026-07-Q4286
URI:	http://irep.iium.edu.my/id/eprint/130233

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