The role of product and marketing innovation in enhancing MSME competitiveness and economic growth

Syaifuddin, Syaifuddin and Rusdian, Suca and Mohamad Puad, Noor Aimi (2026) The role of product and marketing innovation in enhancing MSME competitiveness and economic growth. APTISI Transactions on Technopreneurship, 8 (2). pp. 682-695. ISSN 2655-8807 E-ISSN 2656-8888

PDF - Published Version Restricted to Repository staff only Download (4MB) | Request a copy

Abstract

MSMEs play an essential role in regional economic growth, but many still face challenges in improving competitiveness in the era of global competition. Therefore, an innovation-based strategic model is needed to strengthen the position of MSMEs in local and regional markets. This study aims to analyse the effect of product and marketing innovation on the competitive advantage of MSMEs and their impact on regional economic growth through a startupreneurship model approach. This type of research is quantitative and associative with an explanatory approach. The population in this study were MSME players in West Java Province, and the sampling technique used was purposive sampling. The sample obtained was 200 respondents. The data collection technique was carried out by distributing structured questionnaires and data analysis using the Partial Least Square Structural Equation Modeling (PLS-SEM) method. The results showed that product innovation and marketing innovation positively affect the competitive advantage of MSMEs, which in turn impacts regional economic growth. The startupreneurship model developed in this The startupreneurship model study provides strategic implications for MSMEs to build sustainable advantages through innovation and market orientation synergy. The findings also offer a theoretical contribution to enriching innovation management studies in the micro, small and medium enterprise sectors

Item Type:	Article (Journal)
Uncontrolled Keywords:	Product Innovation, Marketing Innovation, Competitive Advantage, Startupreneurship, MSME
Subjects:	BPH Islamic Economics > BPH72 Economic development. Growth. Sustainable development. Sustainability
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences
Depositing User:	DR NOOR AIMI MOHAMAD PUAD
Date Deposited:	15 Jul 2026 12:15
Last Update:	15 Jul 2026 12:15
Queue Number:	2026-07-Q3990
URI:	http://irep.iium.edu.my/id/eprint/129824

Actions (login required)

View Item