A proposed model of demand drivers for Residential Greenhouses in Malaysia

Mohd Thas Thaker, Hassanudin and Syed Salleh, Sharifah Nabilah and Duasa, Jarita and Mohd Thas Thaker, Mohamed Asmy and Zainudin, Dolhadi and Idris, Zera Zuryana and Mat Ghani, Gairuzazmi (2026) A proposed model of demand drivers for Residential Greenhouses in Malaysia. In: Islamic Finance, Energy Transition and Sustainability. Series in Energy Transition, Carbon Neutrality, and Sustainability, 4 (4). World Scientific, Singapore, pp. 423-451. ISBN 2972-3957

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Abstract

This study develops a conceptual model to understand the demand drivers for residential greenhouses in Malaysia. The model examines economic motivations, environmental awareness, socio-psychological factors, and religious values as key determinants influencing the willingness to purchase greenhouses. Economic motivations are analyzed through purchasing power and perceived private benefits. Environmental awareness, rooted in Islamic environmental stewardship, highlights the moral obligation to protect natural resources. Socio-psychological factors, including the sense of honor and trend perception, are explored to understand their impact on consumer behavior. Religious values are proposed as a moderating variable, significantly influencing green purchase intentions. The study suggests that integrating religious endorsements, financial incentives, and public education campaigns can effectively promote green housing adoption. The findings provide a comprehensive framework for understanding green consumer behavior in Malaysia and offer policy implications for promoting sustainable housing practices.

Item Type:	Book Chapter
Uncontrolled Keywords:	Greenhouse; middle-income earners; demand; policies; religiosity
Subjects:	H Social Sciences > HC Economic History and Conditions > HC79.E5 Environmental policy and economic development. Sustainable development. Sustainability. H Social Sciences > HG Finance H Social Sciences > HJ Public Finance
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences
Depositing User:	Dr Hassanudin Mohd Thas Thaker
Date Deposited:	18 May 2026 16:08
Last Modified:	18 May 2026 16:08
Queue Number:	2026-05-Q3359
URI:	http://irep.iium.edu.my/id/eprint/129004

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