Nopiah, Julaina and Abd Rahman, Nur Hidayah and Mawar, Mawar and Abu Hasan, Nurul Nadirah and Mior Kamarulbaid, Afiqah
(2025)
A Review of Literary Tourism and its Sustainability in
Southeast ASIA.
In: Empowering Sustainability through Creative, Innovative and Digitalization for Societal Well-being and Economic Growth”, The Waterfront Hotel, Kuching, Sarawak, Malaysia Physical & Online Conference.
Abstract
Literary tourism has emerged significantly due to the integration of traditional literature and the new media
and film industry, such as Harry Potter and The Lord of the Rings. Similarly, literary tourism has become
an essential niche in the tourism sector, especially in Southeast Asia, which is known for its rich cultural
and literary heritage. This review explores the potential and sustainability of literary tourism and how
literary tourism is emerging in Southeast Asia. By exploring this literary tourism, it was discovered that it
has economic advantages and preservation strategies associated with Southeast Asian tourism sites, which
are vital for sustainable tourism. Literary tourism can be associated with heritage or creative tourism,
bringing significant visitor numbers and economic benefits, such as increased revenue and job opportunities
for local communities. For instance, in heritage tourism, the key preservation strategies involve stakeholder
collaboration, empowerment, and adaptive reuse of heritage sites. These approaches help maintain cultural
value while meeting contemporary tourism needs. Hence, the involvement and empowerment of local
stakeholders foster a sense of ownership and responsibility, while adaptive reuse, despite its challenges,
preserves the authenticity and cultural significance of sites, making them appealing to tourists. In summary,
literary tourism in Southeast Asia presents considerable potential for sustainable development. By
capitalizing on literary events and applying effective preservation strategies, the region can enrich its
cultural tourism offerings, stimulate economic growth, and safeguard its literary and cultural heritage for
the future.
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