Applying Design Thinking for Tourism Innovation: Developing a Web-Based Platform for Destination Visibility

Azahari, Muhammad Azim and Razali, Muhammad Aiedil Syazwi and Md Ali, Asma (2025) Applying Design Thinking for Tourism Innovation: Developing a Web-Based Platform for Destination Visibility. J o u r n a l o f C o n t e m p o r a r y To u r i s m a n d H o s p i t a l i t y R e s e a r c h ( J o C T H ), 1 (1). pp. 53-73. E-ISSN 31226744

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Abstract

The digital transformation of tourism has created new opportunities for destinations to enhance visibility and engage with potential visitors. However, many tourism destinations still face challenges of digital invisibility, which limits their competitiveness in increasingly technology-driven markets. This study applies the design thinking methodology to develop the Wonder of Jorak (WOJ), a mobile-accessible web-based platform designed to strengthen the digital visibility of Mukim Jorak, Johor. Using a qualitative, user-centred approach, the research engaged local stakeholders and potential visitors across the five stages of design thinking, empathise, define, ideate, prototype, and test. Findings demonstrate that user-centred design processes help uncover user needs, improve usability, and refine destination narratives, resulting in a platform that enhances destination visibility. The study contributes to tourism innovation research by illustrating how design thinking can be systematically applied to digital platform development, offering practical implications for destination in similar contexts.

Item Type:	Article (Journal)
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.5 Information technology
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	Dr Asma Md Ali
Date Deposited:	22 Dec 2025 08:00
Last Modified:	22 Dec 2025 08:00
Queue Number:	2025-12-Q834
URI:	http://irep.iium.edu.my/id/eprint/125683

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