Exploring student experiences with product line-up analysis in industrial design curriculum

Abdul Rahman, Julaila and Mansor, Mazlina and Raja Abdul Rahman, Raja Intan Suhaylah (2025) Exploring student experiences with product line-up analysis in industrial design curriculum. Journal of Architecture, Planning and Construction Management (JAPCM), 15 (2). pp. 80-88. ISSN 2231-9514 E-ISSN 2462-2222

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Abstract

Product Line-Up Analysis (PLA), a traditional marketing tool used to evaluate and optimise product portfolios, offers a systematic approach to identifying consumer preferences and market trends. This study examines the integration of an enhanced, quantitative PLA method into the International Islamic University Malaysia (IIUM) industrial design curriculum, framed within the context of the New Product Development (NPD) process. The research involved 14 final-year Industrial Design students from the AAD Department, KAED, enrolled in the BAAD 4201 Final Year Project (Industrial Design), Semester 2, 2024/2025. The study employed two methods: a studio-based PLA conducted during Weeks 1–3, where students analysed 50–80 product samples to extract key design features and quantify their prevalence using percentages, and a survey to gather students' experiences and feedback. A three-part questionnaire addressed students' backgrounds, PLA experiences, and reflections, with responses analysed using data analysis software to generate descriptive statistics. The findings indicate that students found PLA valuable for enhancing analytical thinking, understanding product variations, and aligning design decisions with market insights. However, challenges such as unfamiliarity with the method and the need for additional instructional support were also noted. This study highlights the potential of PLA as a quantitative pedagogical tool that bridges academic learning and real-world design practice.

Item Type:	Article (Journal)
Additional Information:	7135/125167
Uncontrolled Keywords:	Product Line-Up Analysis, Industrial Design Education, Curriculum Development, Quantitative Design Method, Design Pedagogy
Subjects:	H Social Sciences > H Social Sciences (General) N Fine Arts > NA Architecture > NA2695 Architectural drawing and design > NA2728 Computer-aided design T Technology > TS Manufactures > TS155 Production management
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Architecture and Environmental Design > Department of Applied Arts and Design
Depositing User:	Julaila Abdul Rahman
Date Deposited:	04 Dec 2025 15:01
Last Modified:	04 Dec 2025 15:01
Queue Number:	2025-12-Q526
URI:	http://irep.iium.edu.my/id/eprint/125167

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