Whiffs of waste: product application preferences among Saudis and Malaysians for material from coffee ground waste

Ismail, Zati Hazira and Bahrudin, Fadzli Irwan and Daud, Nuraini and Liew, Yong Kian and Hamat, Basyarah (2025) Whiffs of waste: product application preferences among Saudis and Malaysians for material from coffee ground waste. In: 1st International Conference on Creativity, Technology, and Sustainability (CCTS2024), 2025, Jeddah, Saudi Arabia.

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Abstract

In industrial design, sustainably focused materials, such as recyclable and renewable materials, are rapidly emerging. Product materials are linked to their origins when narrating their claims in sustainable marketing. Coffee ground waste is now used in non-food items like cups and eyewear. Online users connect material information to their knowledge of its origin, influenced by product types and cultural backgrounds. The Implicit Association Test (IAT) tested positive and negative associations of coffee ground waste materials with various products among respondents from Saudi Arabia and Malaysia. Malaysian respondents associated the material with food-related products and “indulgent”, while Saudi respondents linked it to memorabilia and “sentimental”. This study’s findings provided valuable insights for designers, enabling them to strategically apply materials made from Coffee Ground Waste to ensure a positive reception in the market.

Item Type:	Proceeding Paper (Invited Papers)
Additional Information:	9787/124871
Uncontrolled Keywords:	Industrial design, Sustainable material, Implicit association test, Cross-cultural study, Material perception, Product application
Subjects:	H Social Sciences > HT Communities. Classes. Races > HT241 Urban ecology. Sustainable urban development N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1520 Decoration and ornament. Design. Sustainable design
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Architecture and Environmental Design > Department of Applied Arts and Design Kulliyyah of Architecture and Environmental Design
Depositing User:	Asst. Dr Fadzli Irwan Bahrudin
Date Deposited:	03 Dec 2025 15:28
Last Modified:	03 Dec 2025 16:03
Queue Number:	2025-11-Q321
URI:	http://irep.iium.edu.my/id/eprint/124871

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