The association between social media (instagram) use and sugar craving among IIUM Kuantan students

Wan Mahmood, Wan Fathin Fariza and Lazawardi, Siti Nabahah Nadzirah (2020) The association between social media (instagram) use and sugar craving among IIUM Kuantan students. International Journal of Allied Health Sciences, 4 (3). pp. 1421-1429. E-ISSN 2600-8491

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Abstract

Introduction: This study aims to identify the influence of food exposure from social media (Instagram) on sugar craving status among the International Islamic University Malaysia Kuantan Campus (IIUMK) students. Methods: A total of 99 participants from the IIUMK campus who fulfilled the inclusion criteria were recruited in this quantitative cross-sectional study. Participants were required to fill in questionnaires that consist of Part A (demographic data, anthropometry measurement and several following food-related accounts on Instagram) and part B (MySCAT). Results: The most craved food was ice-cream and popsicles with a mean score of 2.37. Meanwhile for the frequency of following food-related account on Instagram with age and BMI, it showed no significant correlation as the mean score were r = 0.03 (p = 0.79) r = 0.02 (p = 0.86) respectively. The association between the frequency of following food-related accounts on Instagram and gender also showed no correlation as the p-value is also more than the significant value (p > 0.05). Lastly, the association between the frequency of following food-related accounts on Instagram and the sugar craving score is not significant (r = -0.04, p = 0.68). Conclusion: This study did not support the hypothesis that there is an association between the frequency of food-related account followed on Instagram and sugar craving status among IIUMK students

Item Type:	Article (Journal)
Uncontrolled Keywords:	Sugar craving, Food craving, Social Media, Instagram, Nutrition transition
Subjects:	R Medicine > RM Therapeutics. Pharmacology > RM216 Diet Therapy. Clinical Nutrition
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Allied Health Sciences Kulliyyah of Allied Health Sciences > Department of Nutrition Sciences
Depositing User:	WAN FATHIN FARIZA WAN MAHMOOD
Date Deposited:	08 Oct 2025 11:58
Last Modified:	08 Oct 2025 11:58
URI:	http://irep.iium.edu.my/id/eprint/123579

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