Evaluating the effectiveness of a traumatic brain injury awareness campaign among university students

Jaffer, Usman and Nordin, ‘Athira Najwa and Zulfikar, Haziqah Husna and Mohamad Faisal, Muaz Faisal and Mohd Yunus, Nurul Nadzeera and Usman, Nur Suryati and Ahmad Rafiee, Siti Aisyah Aqilah and Che Mohd Nassir, Che Mohd Nasril and Ahmed, Mohamed Ayaaz and Ahmad H.Osman, Rahmah (2024) Evaluating the effectiveness of a traumatic brain injury awareness campaign among university students. nternational Journal of Education, Psychology and Counselling (IJEPC), 9 (56). pp. 1080-1097. E-ISSN 0128-164X

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Abstract

Traumatic Brain Injury (TBI) remains a significant public health challenge globally, often leading to profound physical, cognitive, and psychosocial impacts. This study examined the effectiveness of a brief TBI awareness campaign within a university setting. A total of 37 participants, including students, high-risk occupation workers, caregivers, and members of the general public, took part in both online and in-person sessions. A mixed-methods approach was employed, integrating semi-structured interviews, a pre-test/post-test questionnaire based on Linden and Crothers’ (2006) instrument, and thematic analysis of participants’ qualitative feedback. Quantitative findings indicated no statistically significant difference in perceptions of TBI survivors before and after the campaign, potentially attributable to a short intervention duration and a modest sample size. However, qualitative data revealed that many participants perceived the campaign content to be engaging, expressed increased empathy towards TBI survivors, and reported intentions to adopt risk-reducing behaviours or advocate for TBI awareness. These results underscore the promise of targeted educational initiatives but also highlight the need for longer and more diverse campaigns to facilitate more robust knowledge retention and behaviour change. Future research should extend the campaign’s duration, explore different modes of engagement (e.g., video testimonies, interactive technologies), and involve broader, more representative populations to yield more generalisable and enduring outcomes.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Cognitive and Psychosocial Impact, Public Health Campaign, Traumatic Brain Injury, University Community
Subjects:	B Philosophy. Psychology. Religion > BF Psychology R Medicine > RC Internal medicine > RC321 Neuroscience. Biological psychiatry. Neuropsychiatry
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Arabic Language and Literature Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Psychology Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User:	Dr Usman Jaffer
Date Deposited:	27 Jan 2025 10:14
Last Modified:	27 Jan 2025 10:14
URI:	http://irep.iium.edu.my/id/eprint/118826

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