From self-care to overindulgence: investigating the biopsychosocial dimensions of skincare addiction

Jaffer, Usman and Hanisofian, Sara Malyana and Muhamad Zaib, Nur Syahmina Athirah and Sapian, Nur Atifah Syazwani and Ismadi, Siti Zulaikha and Che Mohd Nassir, Che Mohd Nasril and Ahmed, Mohamed Ayaaz and Ahmad H.Osman, Rahmah (2024) From self-care to overindulgence: investigating the biopsychosocial dimensions of skincare addiction. nternational Journal of Education, Psychology and Counselling (IJEPC), 9 (56). pp. 1013-1027. E-ISSN 0128-164X

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Abstract

Skincare, traditionally perceived as a self-care practice for promoting healthy skin, has recently emerged as a potential behaviouraladdiction. This paper explores the multifaceted nature of skincare addiction by examining its psychological, physiological, and social underpinnings. First, the discussion highlights how stress and coping strategies can inadvertently foster compulsive product usage, especially when individuals seek immediate relief or improved self-image. Second, it underscores how fear of missing out (FOMO), marketing tactics, and entrenched beauty standards contribute to impulsive buying and overuse of products. Third, the review demonstrates how positive emotions, enhanced self-esteem, and emotional attachment to skincare products activate neural reward circuits, further reinforcing potentially addictive behaviours. Drawing on relevant case studies, the paper contextualizes these factors within contemporary social media-driven marketing ecosystems. Lastly, it proposes preventative measures and interventions—ranging from cognitive-behavioural therapy to stricter policy regulations—aimed at mitigating the risk of compulsive skincare behaviours. By synthesizing existing theoretical and empirical insights, this work seeks to advance the understanding of skincare addiction and encourage further research on emerging behavioural dependencies.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Behavioural Addiction, Fearof Missing Out (FOMO), Positive Perceptions,Skincare Addiction,Social Media Influence, Stress and Coping
Subjects:	B Philosophy. Psychology. Religion > BF Psychology R Medicine > RC Internal medicine > RC321 Neuroscience. Biological psychiatry. Neuropsychiatry
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Arabic Language and Literature Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Psychology Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User:	Dr Usman Jaffer
Date Deposited:	27 Jan 2025 09:46
Last Modified:	27 Jan 2025 09:46
URI:	http://irep.iium.edu.my/id/eprint/118824

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