A new face of tourism: understanding preference of generation Z in Islamic tourism

Mohamed Shah, Iman Nadheera Amani and Md Sawari, Siti Salwa and Alam, Azhar and Abas, Siti Aisah (2024) A new face of tourism: understanding preference of generation Z in Islamic tourism. In: Youth and Halal Tourism Research. KSTCL Press, Muar, Johor, pp. 36-45.

PDF - Published Version Restricted to Repository staff only Download (783kB) | Request a copy

Abstract

Purpose: To determine the generation Z preference on the Islamic destination’s attribute. Methods/Design/approach: Quantitative method was used in this study to collect data through online survey. Data gained by distributing questionnaires to 305 generation Z. The data collected then analysed through IBM SPSS Software. Findings: The results revealed that the majority of Generation Z individuals prefer destinations that are considered safe. Interestingly, they are indifferent to the availability of the Quran in their accommodation. Implication: This study offers a brief understanding of current trends by identifying the most and least preferred attributes of Islamic destinations among young Muslims. This information can be valuable for adjusting existing tour packages or creating new ones that better cater to the needs of young Muslim travelers

Item Type:	Book Chapter
Additional Information:	Collaboration with national and International Universities
Uncontrolled Keywords:	Islamic Tourism, Generation Z, Tourist behaviour
Subjects:	BPG Islamic geography > BPG87 Islamic tourism. Halal issues
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	Dr Siti Salwa Md Sawari
Date Deposited:	29 Aug 2024 15:39
Last Modified:	30 Aug 2024 11:42
URI:	http://irep.iium.edu.my/id/eprint/114140

Actions (login required)

View Item