Exploring the interplay between undergraduates' perception of Islamic communication ethics and their practice in assertive communication

Abdul Majid, Nurulhikmah and Abdullah, Nur Nabilah and Ramdzan Ali, Al Amirul Eimer and Ramli, Mohd Safwan and Ayob, Nur Hidayah (2024) Exploring the interplay between undergraduates' perception of Islamic communication ethics and their practice in assertive communication. International Journal of Academic Research in Business and Social Sciences, 14 (6). pp. 22-34. E-ISSN 2222-6990

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Abstract

Assertive communication, which involves expressing one's demands while respecting others, aligns with the ideals of Islamic communication ethics. While there are similarities, current research must establish a comprehensive connection between these concepts. Previous studies have primarily focused on assertive communication from a Western standpoint, disregarding the valuable perspectives that Islamic ethical principles can provide. Further study is required to investigate the correlation between assertive communication and Islamic communication ethics. This study aims to address this gap by quantitatively analysing Islamic communication ethics practices and assertive communication among Muslim students. Data was collected from 100 participants at an International Islamic University in Malaysia through a questionnaire method. A statistical research showed that there was a correlation between how undergraduate students see Islamic communication ethics and their use of assertive communication. The results emphasise the relevance of integrating Islamic communication ethics into assertive communication, emphasising the centrality of ethical factors in interpersonal relationships.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Islamic Communication Ethics, Assertive Practices, Interpersonal Skills, Perception
Subjects:	H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	Dr Nur Nabilah Abdullah
Date Deposited:	11 Jun 2024 11:05
Last Modified:	24 Jul 2024 15:34
URI:	http://irep.iium.edu.my/id/eprint/112522

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