Ismawi, Hidayatul Radziah (2024) Antimicrobial resistance: strategies for effective messaging. Malaysian Integrated Medical Professionals Association (MIMPA), Kota Kinabalu, Sabah, Malaysia.
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Abstract
Antibiotic resistance threatens to render our most potent medical treatments ineffective, jeopardising not only individual health but also public health on a global scale. Yet, despite its severity, antibiotic resistance is often misunderstood or overlooked by the public. This e-book aims to bridge that gap by providing clear, concise, and persuasive messaging strategies to engage diverse audiences. Whether you are a healthcare professional, educator, policymaker, or simply someone passionate about raising awareness, the insights and techniques outlined in this ebook will empower you to convey the urgency of antibiotic resistance in a compelling and impactful manner. Together, we can inspire action, promote responsible antibiotic use, and safeguard the effectiveness of these life-saving medications for generations to come.
| Item Type: | Book |
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| Uncontrolled Keywords: | antibiotic resistance, antimicrobial resistance, health awareness |
| Subjects: | R Medicine > RA Public aspects of medicine R Medicine > RM Therapeutics. Pharmacology R Medicine > RM Therapeutics. Pharmacology > RM147 Administration of Drugs and Other Therapeutic Agents |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Medicine Kulliyyah of Medicine > Department of Basic Medical |
| Depositing User: | Dr Hidayatul Radziah Ismawi |
| Date Deposited: | 13 May 2024 11:33 |
| Last Modified: | 13 May 2024 11:48 |
| URI: | http://irep.iium.edu.my/id/eprint/112140 |
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