Qureshi, Muhammad Ali and Ghulamani, Sumbul and Abdallah, Ssekamanya Siraje and Thartori, Voltisa and Khowaja, Kamran and Mahdi, Ghulam and Shah, Asadullah (2023) Applied gamification to enhance customer loyalty for fintech industry. In: 8th IEEE International Conference on Engineering Technology and Sciences (ICETAS 2023), 25th - 27th October 2023, Bahrain.
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Abstract
In this study, a mobile application prototype for fintech industry is proposed which aims to addresses users’ problems and engage them based on incentivized mechanism through applied gamification used for the users. Users will perform transactions and in return get some points as rewards, which they can use for cashback rewards or send these points to someone they want. For this research, Figma is used as a tool for designing wireframes and prototypes which later included in UseBerry to perform usability tests from users to collect their responses. Around 50 participants have been invited to collect their responses based on using the prototype and answering a few questions based on that. Results have shown an enormously positive response from users who really want to get incentives through their daily transactions and can get whatever benefits they are provided. However, this research is limited to a few features and more features and testing can be done based on the current response from the users which will directly impact user’s daily life and improve conversions for the banking and fintech industry.
| Item Type: | Proceeding Paper (Plenary Papers) |
|---|---|
| Uncontrolled Keywords: | Gamification, Customer Loyalty, Banking Industry |
| Subjects: | T Technology > T Technology (General) > T10.5 Communication of technical information |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Education Kulliyyah of Education > Department of Educational Psychology & Counseling Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System |
| Depositing User: | Prof Asadullah Shah |
| Date Deposited: | 27 Dec 2023 10:15 |
| Last Modified: | 30 Jan 2024 09:02 |
| URI: | http://irep.iium.edu.my/id/eprint/109228 |
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