A conceptual MFarm business model: mosque as a sustainable farming centre, reskilling and nurturing B40 as agropreneurs

Omar, Nurul Iffah Alia and Zahid, Alfin Najeehah and Ahmad Fikri, Nurul Shahirah and Othman, Afiq Aiman and Ahmad Dahlan, Abdul Rahman (2023) A conceptual MFarm business model: mosque as a sustainable farming centre, reskilling and nurturing B40 as agropreneurs. Journal of Information Systems and Digital Technologies, 5 (2). pp. 258-286. E-ISSN 2682-8790

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Abstract

This business model paper explores the potential of utilising mosque space for farming with the aim of assisting low-income and B40 communities. The purpose of this paper is to develop a conceptual business model including a digital platform and application as well as to assess the feasibility of this concept and address the growing demand for locally grown and organic produce, while also providing an opportunity for the mosque to generate additional revenue streams. The paper outlines the methodology used, which is Design Thinking, by conducting literature review (LR), benchmarking and survey to further understand the problem that later helps in creating our own business case model (BMC) and Value Proposition Canvas (VPC). It also highlights the potential social and environmental benefits of this model, such as increased community engagement and the reduction of carbon footprints through localised food production. The proposed business model aims to create a new paradigm for sustainable food production, with mosques serving as community hubs for education, training, and innovation in the field of urban farming. The paper concludes by outlining the potential challenges and risks involved in this venture and proposes strategies to mitigate them. Ultimately, this business paper represents an exciting opportunity for mosques to become leaders in sustainable food production and community engagement. This conceptual business model would also provide educational opportunities for members of the community to learn about urban farming, nutrition, and healthy eating habits. By focusing on serving low-income and B40 communities, the business aims to address food insecurity and promote equitable access to healthy, locally grown produce. This would help to improve the overall health and well-being of the community, while also providing economic opportunities for low-income individuals to participate in the farming and distribution of produce.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Mosque Space, Sustainable Farming, Community Engagement, Sustainable Practices, Business Model, B40, Agropreneurs
Subjects:	H Social Sciences > HF Commerce > HF5415 Halal entrepreneurship
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology
Depositing User:	Ts. Abdul Rahman Ahmad Dahlan
Date Deposited:	08 Dec 2023 11:29
Last Modified:	08 Dec 2023 11:29
URI:	http://irep.iium.edu.my/id/eprint/108697

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