Muslim-Friendly Hotel in Malaysia: Examining Muslim Tourists' Satisfaction

Mohamad Thani, Najiah Suhaila and Mohd, Nur Shuhadah and Abu Hasan, Nurul Nadirah (2022) Muslim-Friendly Hotel in Malaysia: Examining Muslim Tourists' Satisfaction. In: Research Themes for Islamic Tourism. KLM Press, pp. 45-57. ISBN ISBN 978-967-2771-06-7

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Abstract

Purpose: The aim of this paper is to identify the level of tourist’s satisfaction in a Muslim friendly hotel. Methods/Design/approach: A total of 168 respondents of tourists who had experienced a stay in Muslim friendly hotel participated in this research. The data were analyzed by using IBM Statistical Package for Social Science (SPSS) version 26 through descriptive analysis. Findings: The findings of the study revealed that the majority of tourist satisfaction with all the attributes of Muslim friendly hotel. Above all the prayer room that clean and comfortable have a high value of mean for this variable. Implication: For the Muslim friendly hotel, they can know a specific attribute that led to the satisfaction of tourist. Hence, the hotel provider especially can improve their product to a better quality in order to boost the number of customers in their hotel. On Purpose: The aim of this paper is to identify the level of tourist’s satisfaction in a Muslim friendly hotel. Methods/Design/approach: A total of 168 respondents of tourists who had experienced a stay in Muslim friendly hotel participated in this research. The data were analyzed by using IBM Statistical Package for Social Science (SPSS) version 26 through descriptive analysis. Findings: The findings of the study revealed that the majority of tourist satisfaction with all the attributes of Muslim friendly hotel. Above all the prayer room that clean and comfortable have a high value of mean for this variable. Implication: For the Muslim friendly hotel, they can know a specific attribute that led to the satisfaction of tourist. Hence, the hotel provider especially can improve their product to a better quality in order to boost the number of customers in their hotel. On the other hand, they can add some elements that can make the hotel become more attractive and interesting that can attract the customers to come and stay.

Item Type:	Book Chapter
Subjects:	BPG Islamic geography G Geography. Anthropology. Recreation > G Geography (General) H Social Sciences > HM Sociology > HM1106 Interpersonal relations. Social behavior
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr. Nur Shuhadah Mohd
Date Deposited:	03 Aug 2022 10:16
Last Modified:	03 Aug 2022 10:16
URI:	http://irep.iium.edu.my/id/eprint/99111

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