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Consumer awareness and actual buying behaviour of organic food in Algeria

DADDIOUAISSA, Djabir and Amid, Azura and HOUACHE, Hassen and BOURAS, Noureddine and BOUKRAA, Slimane (2022) Consumer awareness and actual buying behaviour of organic food in Algeria. Nutr. Santé, 11 (1). pp. 12-22. ISSN 2253-0983

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Abstract Introduction. The adverse effects awareness of the chemicals misuse applied in food production is continuously increasing among consumers. In parallel, there is a rising trend in purchasing organically grown foods. Objective. This study aimed to evaluate Algerian consumers awareness and attitudes toward organic food products, and identify factors influencing their decision to purchase these organically grown foods. Material and methods. Survey data were obtained from 429 consumers via a 32-scale structured questionnaire, and evaluated with SPSS 25.0 and AMOS 25.0 using confirmatory factor analysis (CFA), and structural equation modeling (SEM). Hypotheses were verified by evaluating data via SEM, where mediating variables were attitude and purchasing intention. Results. The main reasons for Algerian consumers to consume organic food were health concerns, followed by environmentally friendly, pesticide-free, and better taste. Moreover, three factors namely health consciousness, subjective norms, and perception of availability were revealed to influence consumer buying behaviour towards organic food products. This occurred either by a direct effect such as availability perception or by a partial mediation of purchase intention, like subjective norms or by full mediating of attitude toward organic food, and purchase intention as the health consciousness factor did. Conclusion. The present study can guide and help agricultural policymakers to promote shifting to organic farming, which would benefit the ecosystem and human wellbeing. Furthermore, the report provides clear guidance for industry professionals who need to develop successful marketing strategies by addressing the main motivators of organic food consumption.

Item Type: Article (Journal)
Additional Information: International Collaboration with Laboratoire de Biologie des Systèmes Microbiens (LBSM), Ecole Normale Supérieure de Kouba, Alger, Algeria. Département de Biologie, Faculté des Sciences de la Nature et de la Vie et Sciences de la Terre, Université de Ghardaia, Ghardaïa, Algeria. Département de Zoologie Agricole et Forestière, Ecole Nationale Supérieure Agronomique, Hacen Badi 16200, El Harrach, Alger, Algeria
Uncontrolled Keywords: Actual buying behaviour; Consumer awareness; Health consciousness; Organic food; Pesticide
Subjects: S Agriculture > S Agriculture (General) > S494.5.S86 Sustainable agriculture
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): International Institute for Halal Research and Training (INHART)
Depositing User: Prof Ts Dr Azura Amid
Date Deposited: 22 Jun 2022 08:50
Last Modified: 22 Jun 2022 08:50
URI: http://irep.iium.edu.my/id/eprint/98423

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