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Genre analysis and tourism promotional texts: a literature review

Alali, Bashar Abdulkareem and Mohamad Ali, Afiza and Sahar, Rafidah and Md Zamin, Ainul Azmin (2021) Genre analysis and tourism promotional texts: a literature review. In: 4th International Conference of Languages, Education and Tourism 2021, 28-30 July 2021, Online.

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Recent years have seen significant growth in genre analysis in English for Specific Purposes (ESP), specifically in academic and professional contexts. This paper reviews the use of genre analysis method and its models in analysing tourism promotional genres. Related studies were searched in online databases and google scholar using the keywords: genre analysis, genre-based analysis, tourism, and ESP. This paper found that very few studies conducted on tourism promotional genres used genre analysis and discovered that Swales (1990), Bhatia (1993, 2004) and Kathpalia (1992) were the most used models in analysing tourism promotional genres. It concluded with recommendations for further genre analysis studies in the tourism field

Item Type: Conference or Workshop Item (Plenary Papers)
Uncontrolled Keywords: genre analysis, tourism, ESP
Subjects: P Language and Literature > P Philology. Linguistics
P Language and Literature > PE English
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Languages and Management
Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User: Dr Ainul Azmin Md Zamin
Date Deposited: 19 Sep 2022 12:25
Last Modified: 19 Sep 2022 12:25
URI: http://irep.iium.edu.my/id/eprint/97364

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