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South Korea film-induced tourism: the K-drama determinant for Malaysian tourist

Saad, Mazni and Husin, Nor Azilah and Ramlee, Nur Zafirah (2022) South Korea film-induced tourism: the K-drama determinant for Malaysian tourist. In: Multidisciplinary perspectives on cross border trade and business. IGI Global, Hershey PA, USA 17033, pp. 27-45. ISBN 2327-3429

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This study surveyed 150 Malaysian tourists regarding the South Korean drama (K-drama) factors that drew them back to South Korea. The analyses revealed that K-drama was highly successful in enticing the young generation and discovered a clear scenario for Malaysians’ response for a repeat visit. The results show that collaboration for the development of heritage tourism should be linked to the national identity and replicated through dramas similar to K-dramas. Universities should work closely with other stakeholders to produce high-quality films for international distribution

Item Type: Book Chapter
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Languages and Management
Depositing User: Dr Mazni Saad
Date Deposited: 10 Feb 2022 17:22
Last Modified: 10 Feb 2022 17:22
URI: http://irep.iium.edu.my/id/eprint/96693

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