The determinants of users’ behaviour on social media: the role of religion and personal values

Abu Bakar, Elistina and Draman, Nur Jannah and Saidin, Aznan Zuhid (2021) The determinants of users’ behaviour on social media: the role of religion and personal values. International Journal of Academic Research in Business and Social Sciences, 11 (12). pp. 2019-2032. ISSN 2222-6990

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Abstract

The objective of this paper is to examine the role of religion and personal values as the determinants of users’ behaviour on social media. The role of religion refers to the level of religiosity and the perceptions towards Maqasid al-Shariah principles. Age factor regarding the behaviour was also explored. This study was an exploratory study which only involved one hundred and sixty Muslim users of social media in Kuala Terengganu who were chosen through random sampling. The Social Cognitive Theory was used to explain the users’ behaviour. The analysis shows that the level of religiosity, the perceptions towards Maqasid al-Shariah and personal values explain 33.6% variance in the behaviour of the respondents while using social media and the level of religiosity becomes the main determinant. This finding gives a significant implication to government, consumer movements and users so that the pillars of religion should be embedded in all education policies and programs to inculcate good behaviour among users of social media.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Behaviour, Social Media, Religion, Personal Values, Maqasid Al-Shariah
Subjects:	B Philosophy. Psychology. Religion > BF Psychology > BF636 Applied psychology B Philosophy. Psychology. Religion > BJ Ethics > BJ1518 Individual ethics. Character. Virtue B Philosophy. Psychology. Religion > BL Religion B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam > BP174 The Practice of Islam > BP185.7 Mass media and telecommunication in Islam BPC Science and Technology in Islam K Law > KBP Islamic Law > KBP1 Islamic law.Shariah.Fiqh
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Aznan Zuhid Saidin
Date Deposited:	10 Jan 2022 14:57
Last Modified:	10 Jan 2022 14:57
URI:	http://irep.iium.edu.my/id/eprint/96121

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