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Tourists behavioral intention to visit halal tourism destination: an empirical study on muslim tourists in Malaysia

Arije Ulfy, Mohammad and Haque, A. K. M. Ahasanul and Karim, Md Wasiul and Hossin, Md Suliman and Huda, Md. Nazmul (2021) Tourists behavioral intention to visit halal tourism destination: an empirical study on muslim tourists in Malaysia. International Fellowship Journal of Interdisciplinary Research, 1 (1). pp. 1-18. E-ISSN 2709-5614

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Today, the demand for halal tourism has increased dramatically and highlighted as one of the new horizons and fastest￾growing sector in the world’s tourism industry. Background Problem: Malaysia is indeed one of the countries with the most concerned halal segment in the tourism sector. Research Objective: The key purpose of this study is to examine the influence of affecting attributes on tourist’s behavioral intention to visit Malaysia as a halal tourism destination. Research Methods: The development of the research framework is based on the theory of plan behavior (TPB) model. A total of 394 responses were received from the Klang Valley area of Malaysia. For the purpose of analyzing the data, SPSS and AMOS was hired. Findings: Findings from the study reveal that, affecting attributes like, “Halal Certification for Food and Beverage”, “Destination Image” and “Emotional Incidents” have a significant positive influence on tourist’s satisfaction towards behavioral intention to determine the destination. Research Contribution: The key significance of this study demonstrated that a large number of Muslim travelers are able to experience Islamic cultures while considering halal tourism products and services in visiting accessible Muslim destinations. Conclusion: The conclusions of this research provided insights into the behavioral intentions of Muslim tourists select Malaysia as a destination for tourism.

Item Type: Article (Journal)
Uncontrolled Keywords: Destination Image, Destination Choice, Halal Tourism, TPB, SEM￾AMOS.
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 24 Dec 2021 11:01
Last Modified: 24 Dec 2021 11:01
URI: http://irep.iium.edu.my/id/eprint/95229

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