Principles of marketing: an Islamic perspective

Haque, A. K. M. Ahasanul and Hashim, Nurhazirah and Shafiq, Ali (2021) Principles of marketing: an Islamic perspective. International Institute of Islamic Thought (IIIT), IIUM, Kuala Lumpur.

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Abstract

Contemporary principles of marketing is widely taught. But the practices of marketing for Muslim customer need the focus in light of Islamic principles and values. Understanding Muslim customers require the discussion of marketing terminologies from Islamic perspective, which has been highlighted in this book. Exploring the marketing process in Islamic business environment is the focus of this book. It introduces Islamic marketing terminology and concepts, identifies the opportunities and challenges faced by marketers in a dynamic business environment, formulates Islamic marketing strategies in real business settings and identifies growth and current trends in Islamic marketing from theoretical and practical aspects. Islamic consumerism, marketing mix and service development from Islamic point of view, and Islamic tourism and hospitality have been discussed in this book in order to formulate and implement sustainable marketing strategy in Muslim world.

Item Type:	Book
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	13 Dec 2021 16:34
Last Modified:	13 Dec 2021 16:34
URI:	http://irep.iium.edu.my/id/eprint/94711

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