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A structural move analysis of unboxing and haul videos

Awang, Siti Sarah Amalin and Razali, Khairil Azwar (2021) A structural move analysis of unboxing and haul videos. International Young Scholars Journal of Languages, 4 (2). pp. 1-18. E-ISSN 0128-2573

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In the subject of English for Specific Purposes, genre analysis has become a popular method for students to comprehend specific language use patterns in target contexts. Nowadays, there are many YouTube’s unboxing and haul videos that are made across the globe which sometimes can be similar to one another. Thus, this study seeks to investigate the rhetorical moves used by the Youtuber and also to examine the formulaic expressions that are common in YouTube’s unboxing and haul videos. This study is based on Swales (1990) reexamined CARS model. To achieve the objectives of this study, a qualitative approach was implemented. The data was collected from YouTube which was further transcribed and analyzed using content analysis, specifically move analysis. This study found that most of the selected videos performed similar moves and steps, and most of the speakers used similar expressions in their unboxing videos. It is anticipated that the findings of this study could contribute to future studies and help to inspire YouTubers to figure out new ways to create interesting content in the future.

Item Type: Article (Journal)
Uncontrolled Keywords: genre analysis, unboxing and haul videos, YouTube
Subjects: P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
P Language and Literature > PE English
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Languages and Management
Depositing User: Dr Khairil Azwar Razali
Date Deposited: 07 Dec 2021 07:55
Last Modified: 07 Dec 2021 07:55
URI: http://irep.iium.edu.my/id/eprint/94394

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