Malaysian student’s attitude towards organic food buying behaviour

Busari, Saheed Abdullahi (2021) Malaysian student’s attitude towards organic food buying behaviour. In: ASD 2021: Achieving Sustainable Development through Business, Innovation, and Digital Technologies., 18-19th October 2021, UAE. (Unpublished)

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Abstract

The primary purpose of this study is to investigate the key determinants and their impact on the organic food purchase intentions of the university students in Kuala Lumpur, Malaysia. Random sampling was carried out of 329 university students and quantitative questionnaire data was generated to inform the research about their attitude towards organic food. Multiple regression analyses show four determinants have significant influence on purchase intention. This study found out that environmental concern, convenience and price, subjective norms, religious intent and belief were discovered to be inherent motivating factors driving a growing preference for organic food over the conventional grown food, In contrast, factors such as health and government support policy failed to show any significant influence towards organic food purchase intention amongst the university students.

Item Type:	Conference or Workshop Item (Slide Presentation)
Additional Information:	9848/93802
Uncontrolled Keywords:	Purchase attitudes and Intention, Health & environment Organic Student buying behaviour, Organic food
Subjects:	BPH Islamic Economics > BPH106.3 Consumption. Principles of consumption. Halalan toyyiban H Social Sciences > HB Economic Theory > HB801 Consumption. Demand
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Fiqh and Usul al-Fiqh
Depositing User:	Dr. Saheed Abdullahi Busari
Date Deposited:	17 Nov 2021 11:11
Last Modified:	17 Nov 2021 11:11
URI:	http://irep.iium.edu.my/id/eprint/93802

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