Mhd. Sarif, Suhaimi and Zainudin, Dolhadi and Ismail, Yusof
(2021)
Ulū al-albāb in strategic planning for sustainability.
In: 7th International Social Sciences and Innovation Congress, 18-19 September 2021, Mus Turkey.
(Unpublished)
Abstract
In a competitive world with unprecedented events and incidents, strategic planning becomes complex and dynamic. The input to strategic planning needs superior competitive intelligence that combines science and humanistic judgments. There have been seminal discussions about the need for the strategic planning process to be a super rigorous and holistic process. Superior competitive intelligence requires integrated, dynamic and responsive intelligence with rigorous and holistic processes. A superior resource-based view and industrial organization view with a holistic strategic planning process will integrate sustainable ulū al-albāb. This study argued that the ulū al-albāb influence in strategic planning is magical to provide a superior, precise, rigorous and vigorous human-mind way. This study aims to investigate the influence of ulū al-albāb in the strategic planning of business enterprises. The three business enterprises owners’ experience in the strategic planning with al-albāb approach has been proven from the owners’ experience in sustaining the business. There are various push and pull factors that shape the influence of ulū al-albāb thinking in the strategic planning for the enterprises. Notably, the three business owners in this study mentioned that the influence ulū al-albāb in their strategic planning practices is enhanced due to the grass-root networking provided by close friends, family members and the public to drive the motivation to operate the business and realizing his potential. The business owners have emphasized on the need for cooperation with various stakeholders. While the government intervention with fiscal policies and other incentives are necessary, business owners need to work closely with the grass root with multi sided approaches with ulū al-albāb. Each context needs to use superiority and advantages. Future researchers may want to adopt a qualitative case study method involving several small and medium enterprise owners.
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