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An overview of the Halal industry in the Gambia with Islamic perspective: challenges and opportunities

Sanneh, Kawsu and Muflih, Betania Kartika (2021) An overview of the Halal industry in the Gambia with Islamic perspective: challenges and opportunities. Journal of Religious and Social Studies, 1 (2). pp. 17-28. ISSN 2789-0317 E-ISSN 2789-0325

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This study discusses an overview of the halal industry in The Gambia which is the smallest country in mainland Africa. Halal Industry has emerged as a new sector in the global economy, the industry is worth 2.3 trillion U.S Dollars. It is currently dominated by Southeast Asia with Malaysia and Indonesia taking the lead, followed by other continents like the United States of America, Europe, and Africa. Islam is believed to have been practiced in West Africa since the 7th Century amounting to over 12 centuries of Islamic influence in the region. The Gambia is a country with a 95 percent Muslim population, necessitating consumer awareness of halal products and services. There are currently no established halal education institutes in The Gambia, which has had a significant impact on Muslim consumers' awareness of halal standards, spanning from local farmers to food vendors, local consumers, processing industries, and importers. The lack of formal halal education institutions stands out as the most noticeable challenge. However, the vibrant Muslim population offers the highest opportunity. The paper is compiled from primary and secondary sources including government agencies, private firms, local consumers, journal articles, books, etc to find out the awareness of halal products, opportunities, and challenges.

Item Type: Article (Journal)
Additional Information: 7251/90977
Uncontrolled Keywords: Halal Industry, Challenges, Muslim Consumers, Gambia, Sharee-ah
Subjects: BPH Islamic Economics
BPH Islamic Economics > BPH114 Consumption. Halal issues
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): International Institute for Halal Research and Training (INHART)
Depositing User: mrs betania muflih
Date Deposited: 29 Sep 2021 18:10
Last Modified: 29 Sep 2021 18:10
URI: http://irep.iium.edu.my/id/eprint/90977

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