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Sensible testing leads to fully trusted halal

Mirghani, Mohamed Elwathig Saeed (2021) Sensible testing leads to fully trusted halal. In: Halal services & contemporary issues. Yamani Angle Sdn Bhd, Batu Caves, Kuala Lumpur, pp. 36-48. ISBN 978-967-2199-21-2

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Nowadays, Muslim population continue increases and the awareness about Halal obligation among the population also increases as well. This event consequently creates greater demand for halal products, and thus making halal products as a universal concern in global market. Profitable market and huge opportunities for halal business as part of international trade and many companies are looking at halal concept as a new platform for marketing. Consumers should clarify that every aspect of their food, including the origin, contents, ingredients and processing is done meeting along Shariah compliance which are healthier and nutritious as well as from halal origin.

Item Type: Book Chapter
Uncontrolled Keywords: Halal, Muslim, universal, marketing
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam > BP174 The Practice of Islam
T Technology > TP Chemical technology > TP368 Food processing and manufacture
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): International Institute for Halal Research and Training (INHART)
Depositing User: Suhani Saarani
Date Deposited: 30 Dec 2020 10:47
Last Modified: 04 Mar 2021 13:03
URI: http://irep.iium.edu.my/id/eprint/86741

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