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Sejahtera defensive strategies at Co-op IIUM

Ali, Adam and Sharoni, Iqbal and Mhd. Sarif, Suhaimi and Zainudin, Dolhadi (2020) Sejahtera defensive strategies at Co-op IIUM. Discussion Paper. IIUM, IIUM. (Unpublished)

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Cooperatives as third sector economy contribute significantly to national income in Malaysia. These community-based entities are created by the community to the community. This noble organization has been active in making the society relevant in the socio-economic development agenda. This is in line with the Sustainable Development Goals agenda to bring unity, prosperity, peace, and justice to the community. This study explores sejahtera defensive strategies at Co-op IIUM in sustaining its performance and competitive advantage. Coop IIUM has been in defensive strategies for many years. This report proposed Sejahtera defensive strategies to bring back its glory. This coop is essential to help members of the cooperative in financing a more facilitating, or on credit cooperatives.

Item Type: Monograph (Discussion Paper)
Additional Information: 4002/85454
Uncontrolled Keywords: Sejahtera, Corporate strategies, Defensive strategies, Cooperatives, Malaysia
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Suhaimi Mhd Sarif
Date Deposited: 27 Nov 2020 22:43
Last Modified: 27 Nov 2020 22:43
URI: http://irep.iium.edu.my/id/eprint/85454

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