Muslim thoughts on Islamic advertising: the OIC perspective

Mokhtar, Aida and Haque, A. K. M. Ahasanul (2020) Muslim thoughts on Islamic advertising: the OIC perspective. In: WAPOR (World Association for Public Opinion Research ) Asia 3rd Annual Conference, 9th-10th November 2020, Kuala Lumpur. (Unpublished)

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Abstract

The amalgamation of Islamic Revealed and human knowledge should be embraced in the advertising practices by Muslim advertisers, advertising practitioners and other stakeholders involved in the promotional efforts of halal products to the Muslim market. The Organisation of Islamic Cooperation (OIC) is an alliance that acts as the collective voice of the Muslim world. The representatives of more than 30 countries were interviewed on their perception of Islamic advertising. The findings suggest that there were various perceptions of Islamic advertising that were influenced by their own cultures, economic development and understanding of Islam. One of the recommendations made by the study were that a common understanding needs to be established of Islamic advertising to allow for a more effective way of promoting halal products to the Muslim market of OIC countries according to shared Islamic standards.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	5056/84823 Presentation via online
Uncontrolled Keywords:	Islamic Advertising, Muslim Thought and OIC perspective
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5801 Advertising
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Islamic Revealed Knowledge and Human Sciences Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	24 Nov 2020 14:25
Last Modified:	31 Dec 2020 09:07
URI:	http://irep.iium.edu.my/id/eprint/84823

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