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Consumer behavior towards over the counter medicine purchase the extended theory of planned behaviour

Ali Jinnah, Shafinaz and Haque, A. K. M. Ahasanul and Jamaludin, Mohammad Aizat (2020) Consumer behavior towards over the counter medicine purchase the extended theory of planned behaviour. Pakistan Journal of Medical and Health Sciences, 14 (3). pp. 1131-1139. ISSN 1996-7195

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The global medication scheduling is changing due to the frequent launching of new and generic medicines which bringing about the accessibility of different kind of medicines for customers in pharmacies. The Over the Counter medicines market is always under investigation due to its nature of self-medication . In this study, the major psychological factors like attitude, subjective norm, perceived behavioral control and perceived risk are considered in consumers as the determinant of the over the counter medicine purchase decision. This study incorporates the extended theory of TPB to effectively measure the research constructs . A non-probabilistic purposive sampling technique has been applied to choose 308 respondents from the metropolitan territory of Kuala Lumpur and Selangor states in Malaysia. The Exploratory Factor Analysis and Structural Equation Modelling technique have been used to analyse the data. The results revealed that customers attitude, subjective norm and perceived behavioral control towards OTC medicine were of very supportive significance whereas perceived risk was not significant. It would be fascinating to explore if the results based on the outcomes hold for populaces of other ASEAN nations as there are different social settings, national approach, and healthcare guidelines. Thus, OTC medicine usage and purchase behaviour could be an integrative part of global healthcare frameworks and priorities.

Item Type: Article (Journal)
Additional Information: 5056/84649
Uncontrolled Keywords: Over the counter medicine, Consumer behaviour, TPB, Malaysia
Subjects: H Social Sciences > HA Statistics > HA29 Theory and method of social science statistics
R Medicine > R Medicine (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): International Institute for Halal Research and Training (INHART)
Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr. Mohammad Aizat Jamaludin
Date Deposited: 12 Nov 2020 17:21
Last Modified: 12 Nov 2020 17:21
URI: http://irep.iium.edu.my/id/eprint/84649

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