The influence of tourist experience on destination loyalty to Islamic architectural sites in Putrajaya.

Mohd Kamaruzaman, Nur Amalin and Saad, Mazni (2020) The influence of tourist experience on destination loyalty to Islamic architectural sites in Putrajaya. In: 2nd Research Colloquium on Tourism & Hospitality, 5 July 2020, Kulliyyah of Languages and Management, IIUM Pagoh. (Unpublished)

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Abstract

Islamic tourism is a new trend of tourism product which seen as a new contributor to Malaysia’s economy, especially in the tourism and hospitality industry. Although Islamic tourism currently has risen to the level of popularity in Malaysia, limited academic research is available in experiential perspectives of Islamic tourism towards destination loyalty, especially in Islamic architectural settings; resulting in a gap in such knowledge. In particular, the lack of research shows that there is limited understanding on the effect of tourist experience on destination loyalty. Therefore, this study desires to examine the influence of tourist experience, namely visual experience, emotional experience and engaging experience on destination loyalty to Islamic architectural sites in Putrajaya, Malaysia. This city is selected as a site of investigation for this study because it is claimed to be of a ‘true and progressive’ Malaysian-Islamic architectural expression. The data from this study were collected from 155 domestic tourists visiting Islamic architectural sites in Putrajaya through a convenience sampling method, using a structured questionnaire. This study employed descriptive statistics (frequency, percentage, mean and S.D) and inferential statistics (multiple regression analysis) to analyze the data. The results showed statistically significant influence of tourist experience; visual experience, emotional experience and engaging experience on destination loyalty. Overall, this study has confirmed the assumption that there is a significant influence of tourist experience on destination loyalty where visual experience is the most influential tourist experience in revisiting Islamic architectural sites in Putrajaya.

Item Type:	Conference or Workshop Item (Slide Presentation)
Additional Information:	8533/82537
Uncontrolled Keywords:	Architecture tourism, destination loyalty, Islamic tourism, Islamic architecture, tourist experience
Subjects:	N Fine Arts > Islamic art and architecture
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr Mazni Saad
Date Deposited:	06 Sep 2020 09:32
Last Modified:	06 Sep 2020 09:32
URI:	http://irep.iium.edu.my/id/eprint/82537

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