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Newspaper advertising for public relations practitioners during the Malaya era 1957-1963

Chang, Peng Kee and Arandas, Mohammed Fadel and Genapathy, Sivasangari and Syed Abdullah Idid, Syed Arabi (2020) Newspaper advertising for public relations practitioners during the Malaya era 1957-1963. Asia Pacific Public Relations Journal, 22. pp. 1-8. E-ISSN 1839-8227

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Abstract

The very first recruitment for a public relations practitioner in Malaysia was encountered in 1948 and was advertised by the federal government of the British Colony in Malaya. This paper examines the subsequent advertisements after Malaya sought independence from the British colonial government. A total of eleven recruitment advertisements were found before the formation of Malaysia on the 16th September 1963. This paper outlines the advertisers, the titles of positions, as well as their qualifications and duties. The results show that the job requirement mainly came from the federal and local governments. Generally, the duties were related to information services and some specific responsibilities.

Item Type: Article (Journal)
Additional Information: 3279/80440
Uncontrolled Keywords: public relations; advertising; Straits Times; Malaya
Subjects: P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Prof Syed Arabi Idid
Date Deposited: 20 May 2020 12:20
Last Modified: 11 Jun 2020 22:36
URI: http://irep.iium.edu.my/id/eprint/80440

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