The early days of public relations in British Malaya: winning the hearts and minds of the Empire

Souket, Rizwanah and Syed Abdullah Idid, Syed Arabi (2020) The early days of public relations in British Malaya: winning the hearts and minds of the Empire. Public Relations Review, 46 (2). pp. 1-6. ISSN 0363-8111

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Abstract

This article traces the early form of public information services during the colonial period to provide new insights into the historical development of Malaysia’s public relations. The first formal information agency created in 1910 was based in London to promote the early practices of public relations for British Malaya and its interests in Britain. British consolidation during the years of economic boom and depression, until the achievement of Malaysian Independence, was aided by the early information services. The article makes an alternative argument about the beginnings of Malaysian public relations based on colonial economic and political interest as against other previously held views

Item Type:	Article (Journal)
Additional Information:	3279/80262
Uncontrolled Keywords:	British Malaya, British empire, Information department, Information services, Public relations, Federated Malay States, Empire Marketing Board, William Taylor
Subjects:	H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Prof Syed Arabi Idid
Date Deposited:	08 May 2020 21:29
Last Modified:	08 May 2020 21:29
URI:	http://irep.iium.edu.my/id/eprint/80262

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