Selection of mobile network operator using analytic hierarchy process (AHP)

Hassan, Nasruddin and Ahmad, Norfaieqah and Wan Mohd. Aminuddin, Wan Malissa (2013) Selection of mobile network operator using analytic hierarchy process (AHP). Advances in Natural and Applied Sciences, 7 (1). pp. 1-5. ISSN 1995-0772

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Abstract

In Malaysia, Celcom, Maxis and DiGi are the most familiar mobile network operator subscribed by Malaysian. These three operators promote a variety of packages to attract mobile users. In this paper an Analytic Hierarchy Process model is built up to solve the multi-criteria decision making problem in selecting the most suitable mobile network operator. Four criteria associated with mobile network operator were considered and questionnaires regarding selection of mobile network operators were distributed. Celcom is found to be the most preferable mobile network operator while monthly commitment becomes the most important criteria in the selection process followed by monthly charges, rewards and value added services.

Item Type:	Article (Journal)
Additional Information:	9223/78702
Uncontrolled Keywords:	Analytic hierarchy process, Mobile operator, Multi-criteria decision making
Subjects:	Q Science > QA Mathematics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Science > Department of Computational and Theoretical Sciences Kulliyyah of Science
Depositing User:	Dr Norfaieqah Ahmad
Date Deposited:	12 Mar 2020 15:59
Last Modified:	12 Mar 2020 15:59
URI:	http://irep.iium.edu.my/id/eprint/78702

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