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Determinants of consumer demeanors with regard to halal food

Md Sawari, Siti Salwa and Ghazali, Mohd Al'Ikhsan and Jumahat, Tajulashikin (2020) Determinants of consumer demeanors with regard to halal food. International Journal of Information, Business and Management, 12 (2). pp. 178-183. ISSN 2076-9202 E-ISSN 2218-046X

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Previous research has shown consumers to be highly aware towards halal food production in Malaysia. However, little research has tried to investigate determinants of consumer demeanors with regard to halal food. The paper presents the results of a survey which was carried out in Malaysia to investigate the formation of consumer demeanors towards halal food production. This study involved 150 Muslim consumer in Malaysia. All respondents completed a set of self-developed questionnaire. The tools for statistical analysis employed in this study were descriptive, and confirmatory factor analysis (CFA) using IBM SPSS 20.0. Results show that Malaysian consumers turned out to be significantly have positive demeanor towards halal foods. The pattern matrix revealed that 17 items were loaded into four determinants; attitude, perceived behavioural control, subjective norm and religious belief. Overall, the present study has given a meaningful information to all consumers about halal food, therefore it is a valuable guideline for them to choose the right food in the market.

Item Type: Article (Journal)
Additional Information: 8447/78330
Uncontrolled Keywords: Halal Food, Management, Consumer, behaviour.
Subjects: B Philosophy. Psychology. Religion > BF Psychology
B Philosophy. Psychology. Religion > BL Religion
H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Languages and Management
Depositing User: Dr Siti Salwa Md Sawari
Date Deposited: 06 Feb 2020 10:22
Last Modified: 13 Nov 2020 15:46
URI: http://irep.iium.edu.my/id/eprint/78330

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