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Consumerism with Tawhidic paradigm activism with the community in the neighbouring masajid

Mhd. Sarif, Suhaimi and Zainudin, Dolhadi (2020) Consumerism with Tawhidic paradigm activism with the community in the neighbouring masajid. Project Report. UNSPECIFIED. (Unpublished)

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This study postulates that consumerism activism can be sustained with Tawhidic paradigm through the involvement of local community with masajid. A few masajid have been selected based on the neighbouring to IIUM within 10KM radius. Consumerism activism is part of the SDG No 12 on responsible consumption and production. This study focuses on responsible consumption component, particularly on the awareness part. The study uses focused group and participant observation to obtain views of the participants in the DEBA KENMS SDG Flagship 2019 project. The results of the study suggest that there is very little awareness on consumerism as a whole and almost none on the Tawhidic consumerism awareness despite frequenting to masajid to perform prayers and to listen to sermons and lectures. The study proposes for more activities and concerted efforts between IIUM and the neighbouring community entities.

Item Type: Monograph (Project Report)
Additional Information: 3328/77979
Uncontrolled Keywords: Consumerism, Tawhidic paradigm, Community activism, Masjid
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Suhaimi Mhd Sarif
Date Deposited: 10 Jan 2020 09:32
Last Modified: 10 Jan 2020 09:32
URI: http://irep.iium.edu.my/id/eprint/77979

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