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The use of social media for trip planning process: study of domestic tourists to Pahang

Fouzai @ Fauzi, Fatin Shafiqa and Abdul Latif, Samshul Amry (2019) The use of social media for trip planning process: study of domestic tourists to Pahang. In: International Language and Tourism Conference 2019, 18 - 19 Oct 2019, IIUM Edu Hub Pagoh, Muar Johor.

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In recent years, the use and reliance of social media by tourists have increased. Social media becomes the alternative to traditional media in the process of trip planning and travel decisions. This study aims to identify the influences of social media towards the trip planning process, which are pre, during, and post-trip among domestic tourists who visited the state of Pahang, Malaysia. This quantitative study identified the influences of social media on two areas, namely the trip planning process and the perceived level of trust. The data were collected using self-administered online questionnaires from domestic tourists who had visited the state within the past 12 months. The findings of this study indicate that the respondents use social media predominantly before the trip. The findings also show that travel information obtained through social media is perceived as trustworthy and reliable by the respondents. Future researchers may include larger samples from other demographic segments as well as the inclusion of other tourist classification

Item Type: Conference or Workshop Item (Slide Presentation)
Additional Information: 8063/77956
Uncontrolled Keywords: Trip Planning Process; Social Media; Travel Decision
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Languages and Management
Depositing User: Dr Samshul Amry Abdul Latif
Date Deposited: 28 Jan 2020 15:48
Last Modified: 13 Jul 2020 14:36
URI: http://irep.iium.edu.my/id/eprint/77956

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