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Three public relations practitioners in British Malaya

Syed Abdullah Idid, Syed Arabi and Souket, Rizwanah (2019) Three public relations practitioners in British Malaya. In: International Conference on Media and Communication 2019 (MENTION2019), 19th-21st November 2019, Putrajaya. (Unpublished)

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The writing of history on the development of public relations has been attributed to specific personalities or events of particular countries that have been made universal and hence ignorant of the position in most of the other countries like Malaysia. The PR history in the US identifies specific personalities like Ivy Lee, Edward Bernays and Arthur Page, while the PR history in the UK talks of two personalities for their influence on public relations- John Grierson (for British documentary) and Stephen Tallents (for publicity and propaganda works). This paper makes a presentation on three early public relations practitioners during British Malaya. The first practitioner was Sir William Taylor who held the post of Agent for the Malay States Information Agency from 1910 to 1920. The second practitioner was George Lamb Peet, who was the Director of the Department of Information from 1939 to 1940. The third was Mervyn Sheppard (aka Mubin Sheppard) who held the post of the Director of the first Department of Public Relations, from 1946 to 1948. The three personalities were chosen for the different political colonial era they served during British Malaya. William Taylor, former Resident General of British Malaya, served the office as Agent in London, while Peet, a former veteran journalist with the Straits Times served his time operating from Singapore. Mubin Sheppard, former District Officer, was operating from his office in Kuala Lumpur. The current study focuses on their contributions and their strategic, big ideas that paved way for the development of the Public Relations Department and later the Department of Information in Malaysia.

Item Type: Conference or Workshop Item (Slide Presentation)
Additional Information: 3279/76591
Uncontrolled Keywords: Public Relations, History, British Malaya, Information
Subjects: P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User: Prof Syed Arabi Idid
Date Deposited: 09 Dec 2019 16:21
Last Modified: 09 Dec 2019 16:21
URI: http://irep.iium.edu.my/id/eprint/76591

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