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Malays consumer racism ethnocentrism and animosity

Abdul Latif, Samshul Amry (2017) Malays consumer racism ethnocentrism and animosity. IIUM Press, International Islamic University Malaysia, Kuala Lumpur , Malaysia. ISBN 978-967-418-527-5

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The purpose of this research is to examine the effects of three exogenous constructs; consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity towards Malay consumers' product judgement and willingness to buy Chinese products. First, this chapter discusses the results from the main samples and analyzes the relationship results between each exogenous and endogenous constructs. This is then followed with further discussion based on the heterogeneity characteristic of the samples particularly the rural versus urban factor. After that, the implication towards and real-world application is considered.

Item Type: Book
Additional Information: 8063/74975
Uncontrolled Keywords: Malay,Racism, Ethnocentrim, Animosity
Subjects: H Social Sciences > HT Communities. Classes. Races
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Languages and Management
Depositing User: Dr Samshul Amry Abdul Latif
Date Deposited: 24 Sep 2019 16:44
Last Modified: 24 Sep 2019 16:44
URI: http://irep.iium.edu.my/id/eprint/74975

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