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Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia

Haque, A. K. M. Ahasanul and Mohd. Israil, Khaliq Ahmad and Jahan, Syeada Irfath (2009) Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia. Indian Journal of Marketing, 39 (5). pp. 35-40. ISSN 0973-8703

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Abstract

Functions of Islamic banking needs more refinement and preciseness for serving greater Ummatic interest. This study related to the advertising and promotion of Islamic banking services in Malaysia...

Item Type: Article (Journal)
Additional Information: 1820/73987
Uncontrolled Keywords: Islamic banking, Service marketing, Malaysia
Subjects: H Social Sciences > HB Economic Theory > HB801 Consumption. Demand
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Institute of Islamic Banking & Finance (IIiBF)
Kulliyyah of Economics and Management Sciences
Depositing User: Prof. Dr. Khaliq Ahmad
Date Deposited: 18 Sep 2019 09:43
Last Modified: 18 Sep 2019 09:43
URI: http://irep.iium.edu.my/id/eprint/73987

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