Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms?

Md Husin, Maizaitulaidawati and Haron, Razali and Aziz, Shabab (2019) Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms? In: 21st Malaysian Finance Association Conference 2019 (MFAC 2019), 31st July-1st August 2019, Sunway University. (Unpublished)

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Abstract

This paper aims to address the influence of perceived usefulness (PU) and perceived ease of use (PEOU) on the intention (INT) to use crowdfunding platforms among small-to-medium enterprises (SMEs). Data were collected from 163 SMEs in Selangor, Malaysia, using a purposive sampling approach. The hypotheses were tested by applying structural equation modelling. The results revealed that perceived usefulness and perceived ease of use were able to influence intentions to use crowdfunding platforms. By examining perceived usefulness and perceived ease of use on intention, this paper validated the importance of both constructs in affecting the intention of SMEs in using crowdfunding. The result of this paper will help in guiding efforts of crowdfunding platform providers to formulate strategies that will enhance SMEs intention to use their platforms.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	4581/73944
Uncontrolled Keywords:	Fintech, crowdfunding, SMEs, Technology Acceptance Model, Malaysia
Subjects:	H Social Sciences > HG Finance H Social Sciences > HG Finance > HG4001 Financial management. Business finance. Corporation finance.
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Institute of Islamic Banking & Finance (IIiBF)
Depositing User:	Dr. Razali Haron
Date Deposited:	23 Aug 2019 11:18
Last Modified:	23 Aug 2019 11:18
URI:	http://irep.iium.edu.my/id/eprint/73944

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