Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar

Peredaryenko, Margarita Sergeevna (2019) Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar. In: 1st International Conference on Financial Markets (ICFM 2019), 11th-12th July 2019, Kuala Lumpur. (Unpublished)

	PDF (Abstract) Restricted to Repository staff only Download (6MB) | Request a copy
	PDF (Unpublished paper) Restricted to Repository staff only Download (342kB) | Request a copy
	PDF (Slide) - Presentation Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

This study explores the literature concerning the purchase intention of gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the gold dinar market is quite dynamic with many public and private initiatives yielding mixed responses from the public. The literature suggests that the theory of planned behaviour is a good analytical approach to understand the purchase intention of Malaysian customers. However, the author of this theory, Ajzen, has discarded the construct of knowledge as irrelevant to the process of formation of behavioural intention. On the other hand, the competing cognitive behavioural theories postulate knowledge as an important variable, at least in the context of consumer behaviour. Thus, this study proposes a modified version of the theory of planned behaviour that includes objective product knowledge and subjective productive knowledge as exogenous variables. A conceptual framework is presented with attitude and behavioural control as mediators. A total of 16 hypotheses were generated.

Item Type:	Conference or Workshop Item (Slide Presentation)
Additional Information:	8635/73466
Uncontrolled Keywords:	Theory of Planned Behavior, purchase intention, gold dinar, consumer knowledge
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HG Finance > HG201 Money H Social Sciences > HG Finance > HG201 Money
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences Kulliyyah of Economics and Management Sciences > Department of Finance
Depositing User:	Dr. Margarita Peredaryenko
Date Deposited:	23 Aug 2019 09:29
Last Modified:	17 Sep 2019 09:00
URI:	http://irep.iium.edu.my/id/eprint/73466

Actions (login required)

View Item